Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
Blog Article
The Ultra bottle is the result of a five-yr quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging achievable when retaining the luxury aura in the franchise and its Specific blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
Diageo is a worldwide chief in beverage Alcoholic beverages with an outstanding collection of makes throughout spirits and beer types.
In accordance with our investigate, it is also considered to generally be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time launched to marketplace.
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As well as exterior glass makers, the manufacturer rethought all areas of how the bottle is created, created and transported: from hand-blowing the glass, to utilizing a teardrop form which, for The very first time ever, intended reforming the iconic Johnnie Walker sq. bottle.
As well as redesigning the glass, believed was presented to how the bottle might be built and transported.
With much less than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.
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Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.”
With fewer than 888 bottles released globally, Every bottle is individually numbered and introduced inside of a luxurious collector’s scenario.
“Rather than maintain this new awareness close to our chest, we’re energized to offer a royalty-totally free licence to our granted United kingdom patent to the whole world.
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It is a 1-off bottle for now illustrating more info the artwork from the probable, like a design experiment and redefining light-weight as luxurious. We'll continue on to apply these learnings over the broader Diageo assortment.
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For the reason that time of its founder, John Walker, those that Mix its whiskies have pursued flavour and top quality higher than all else.